Overdrive now with vearsa authors looking to reach more students and share more knowledge can do so through overdrives global network of. Cddvd formats maintained a 15% share in 2017 after increasing steadily from a low of 4% in 20. In the us, more than 95% of all consumer ebook purchases and probably closer to 99% of them go through just five major retailers. Often has lower prices compared to other ebook retailers is the primary reason people pick amazon kindle store over the competition. Amazon has an even bigger share of the ebook market than we. The 7 most popular platforms to selfpublish your ebook. Statelevel information can identify areas with higher and lower industry market share than average.
Sales of mass market books are now dominated by three types of retailer. Online book sales in australia industry data, trends, stats. Ebook market share 2019 ebooks make up 18% of total book sales. The median growth for what mkm partners calls the top20 u. The simple answer is that the us government gives a number for total ecommerce sales as an economic statistic. This data is quoted all across the internet and by some of the most legitimate news sources in the world, but theres one problem the data itself is dodgy and seems totally unreliable, so dodgy i wrote an entire article. Walmarts ebooks store, powered by torontobased rakuten kobos ebook.
One more paintbynumbers example to make sense of all this. There is a 20% vat applied to ebooks in the uk which is not applied to print. However, the market for printed books is declining with the digitization of books and its easy availability and exchange. As of 2018, there was a projected amount of approximately 90. Something like 99% of consumer ebook sales are made through just five major ebook retailers. Interestingly, across the board, small and medium publishers are getting squeezed out of the ebook market. Static data will leave your business behind in the emerging market of tomorrow. In august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14.
In the rudiger wischenbart global ebook report 2104, there is some surprising data about where ebooks are popular and selling well. They appeared poised to disrupt the publishing industry on a. The other significant ebook retailers nook, ibooks, and kobo. But if you are in the market for an ereader, definitely take a look at their selection. With the rising sales of selfpublished ebooks, three of the major retailers attempted to secure their share of the market with a dedicated selfpublishing platform. Five or six years ago, there was widespread panic that digital reading would take. Jun 12, 20 tweet share post apple s aapl now holds about 20 percent of the u. The main focus of the report is the relative size of each of the five major englishlanguage ebook markets, but a later section delves into kindle unlimiteds share of the market. In the case of english titles, only 39% of the sales volume came from the amazon ebook market. Where to sell your ebooks online the balance careers.
Apple, in which the department of justice accuses apple of illegally colluding with book publishers to set ebook prices at the launch of the ibookstore in 2010. The global ebook report is using actual data, not forecasts, to map the course of developments, tapping into a wide array of sources and backed up by expert interviews and an international team of authors. Blio is, first and foremost, a free ereader software that can be downloaded onto windows, ios, and android devices. Enabling commerce anywhere in grocery retailing ebook oracle. May 14, 2019 amazon controls around 80% of the ebook market in the us and uk, but their market share is much lower in other countries. This page is powered by a knowledgeable community that helps you make an informed decision.
Oct 09, 2015 the report finds that amazon can lay claim to 74% of the units sold in the us ebook market, and 71% of the dollars spent. Books market size, share, analysis global industry. If amazon sells 50 out of 100 total ebook sales it has 50% market share. Amazons first party business had about 15% market share of us ecommerce. Amazon controls around 80% of the ebook market in the us and uk, but their market share is much lower in other countries. The most thorough and complete ebook industry analysis on the internet. Apple takes a page out of amazons ebook market share. The indian ebook buying public, publishers and retailers have already engaged significantly with many ukus publishers. Of course, you may be familiar with some of the major ebook sellers, but there are a number of different retailers and wholesalers in the marketplace. Worse still, try to buy an ebook if you happen to live in a nonenglish speaking country. Ebooks market share at 22%, amazon has 27% by jim milliot nov 05, 2012 ebooks accounted for 22% of all book spending in the second quarter of 2012, only a one percentage point gain from the.
Online retailers besides amazon and held the thirdlargest market share in the quarter, capturing 10% of spending, up from 7% in the first quarter of 2011. There are over 9,000 public libraries in the united states, and if we add in other major english language countries of australia, canada, the uk, ireland, new zealand and south africa, the number rises to 16,000. Big five ebook market share, on the other hand, after a brief flirtation with recovery in october 2016, has fallen precipitously once again in early 2017, to just 20. Rudiger wischenbart, in his role as director of international affairs, is progamming the upcoming bookexpos market forum in new york city. Food retailers in particular value business analytics capabilities designed to help measure the effect of supply chain activity 47% vs. In this episode, ill teach you how to market your ebook to public libraries. Book stores industry price trends rise and fall in market prices are affectedd by supply, demand, and the cost of goodsservices sold. Ebook market global industry analysis, size, share. Selfpublishing your book with ingramspark gives you access to the major players in global online. The ultimate ebook industry analysis publishing with love. The industry includes online sales of print books and ebooks by participants that are pure online retailers and those that also have a bricksandmortar presence. The company looms even larger online, accounting for more than a third of u. Ebook how to manage product information for digital commerce.
Ebook market global ebook industry size, share, growth, analysis, research and forecast report, 2014 to 2024 ebook market global ebook market size was valued at usd 15. Sales for amazon ebooks through publishdrive jumped by 8%, from 39% in 2018 and 47% in 2019. Getting consumers to shop walmart ebooks may be an uphill battle as amazons kindle ereader has a dominant market share. There are scores of online ebook retailers around the world and. There are many ebook retailers, including tolino, scribd, 24symbols, and playster, to name a few. Ebook market size, share, analysis, 20142024 industry.
We looked at the sales numbers of publishers signed up to the platform. While ebook sales had plateaued, bohme said it was important to remember that the figures were still higher than they were five years ago, holding a 25% share. Amazon is the biggest and most important online bookstore in the industry, with approximately 67% of the ebook and printed book market share in the united states. It is possible there was a spike in digital formats in 20 as a number of publishers began to release ebook editions of their backlist titles. If you are considering selfpublishing an ebook for profit versus fun, distribution through these retailers is critical to your books success. Jan 28, 2019 interestingly, across the board, small and medium publishers are getting squeezed out of the ebook market. We analyze market share broken down by retailers, categories, price points, and more. The market for digital media distribution gets more sophisticated every year. The future of ebooks 3 aggressively digitize and market their electronic books, even if ebook revenue does not cover costs in the short term.
The uk is the secondlargest ebook market accounting for 15% of all english language ebook sales worldwide in 2017. Mar, 2019 if you are considering selfpublishing an ebook for profit versus fun, distribution through these retailers is critical to your books success. Increasing focus of premium optical brands on quality materials and classic designs is expected to offer growth potentials for the eyewear industry. According to international publishers association, in 20, the book publishing market was dominated by countries such as the u. Product data is a key component of the consumer experience. Apple is second in market share for ebooks behind amazon. The global eyewear market size was valued at usd 8. Public libraries represent a great sales opportunity. In practical terms, this means uploading your ebook file to the major e retailers, namely. Amazon has an even bigger share of the ebook market than. If you sell ebooks on amazon exclusively through kdp select, you may lose 61% of your potential readers and sales. Amazon accounts for the majority of those sales, with ibooks coming in second with about 10% to 12% of sales. From may 15, 2017, the global ebook report 2017 is available for purchase at 20 at. Ebook market trends are presented as a relevant reflection of the much broader overall transformation of the international trade book market.
Most of the genres such as fiction, nonfiction, literature, young children are covered under this segment. Learn more about how statista can support your business. The best ways to sell books online in todays book market. This chart shows how quickly amazon is eating the retail. The global education sector is experiencing a shift in elearning models fueled by the exploding demand for connected devices and digital education across the world. These investments are necessary to establish the market, and provide a legitimate alternative to any pirated materials that may be available on filesharing websites. The 2017 global ebook report is available at a price of 20 here. Kobo owns about 20% of the worldwide ebook market, and is the leading ebook retailer in many countries, including canada and japan. While much smaller than amazons, walmarts online market share is. Ebook retailers market share retailers market ebook. At the same time as amazons market share falls, tesco blinkbox and sainsbury market share will increase. Global book distribution with ingramspark access 40k. With 53% of sales happening in nonamazon sales channels, its clear that amazon shouldnt be your only bet.
Aug 22, 2018 euromonitor data shows that kindle has an 83. Amazons ebook marketshare was about 90% when the obama administration doj intervened to go after, would you believe, apple, which at the time of its alleged pricefixing had 0% of the ebook market and was selling ebooks that could only be read on pricey devices. In 2018 we see that a large portion of the ebook market includes nonamazon retailers, again. The ebook industry news feed delivers the inside running on all the hot developments in ebook publishing, retailing and technology. In germany, tolino has the same market share as amazon. Why does the amazon books store dominate the book market. Food merchants also insist on being able to execute on a welldefined business case and roi calculation 47% vs. Jan 16, 2019 over the years, the book industry has remained a massive, greatly influential global consumer market. In canada, for example, kobo alone controls over 25% of the ebook market.
The global ebook report has been initiated in fall 2011 by the tools of change conferences and oreilly media, and is updated every half. Apr 29, 2018 nielsens numbers across 20122015 revealed that as the big five publishers ebook market share fell 12%, small publishers and selfpublished authors market share rose 23%. The books market based on product type is bifurcated into trade and other. Amazon found it relatively easy to grow market share in those areas where. May 15, 2017 the 2017 global ebook report is available at a price of 20 here. The ebook market is segmented by geography north america, europe. Amazon had long exploited price as a weapon in the marketplace, discounting. There are also some specialty retailers like all romance books and omnilit. Mar 09, 2014 amazons ebook marketshare was about 90% when the obama administration doj intervened to go after, would you believe, apple, which at the time of its alleged pricefixing had 0% of the ebook market and was selling ebooks that could only be read on pricey devices. Global eyewear market size, share, trends report, 20202027. Share post apple s aapl now holds about 20 percent of the u. Smashwords how to market ebooks to libraries episode 6. The supermarkets such as tesco, sainsburys and asda also play a significant role in this sector.
Take one look at the apple ibooks store, and try to find any real reader feedback. On that basis, amazons real market share of its real target market is closer to 6% its 23 the size of walmart regulators pick and choose market definitions depending on. Amazon has basically no competition among online booksellers. Amazon publishings growing share of all amazon ebook sales is a fascinating, and somewhat unsettling, trend to watch. When looking at the ebook market share in 2019, we saw that the data shifted a bit. Ebook market share 2019 ebooks make up 18% of total book sales in august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14. October 9, 2015 by michael kozlowski 3 comments according to the association of american publishers the us ebook. The ebook market is segmented by geography north america, europe, asia pacific. This ebook outlines a new approach to product information management.
You must have your book in all the amazon stores around the world. Where to aim your ebook marketing and book promotion. And despite being the largest ecommerce player, amazon still accounts for roughly 1 percent of global retail. If sainsbury sells 20 and tesco on its first day sells 10 then sainsbury has 20% market share and tesco 10%. It is no surprise though to read that the us is the biggest ebook market by far, but if you are focusing your ebook marketing towards uk readers, you may be wasting your time, and money, as the uk represents only 3% of the global ebook market. Why walmart is pushing into ebooks, a business on the decline. The ebook market is the fastest growing market in global book publishing industry,which is expected to show a substantial growth in cagr, from 2014 to 2020. Jan 20, 2017 in canada, amazon has less than 40% of the market, with strong competition from retailers such as indigo and kobo. The 2010s were supposed to bring the ebook revolution. Indie authors often struggle with the choice of whether to make a particular title a kindle unlimitedenrolled amazonexclusive or to sell it at all retailers.
Has everyone conceded the us ebook market to amazon. The dutch ebook market, by the numbers 22 august, 2014 6 may, 2017 infographic 4 comments i recently reported that ebooks made up an estimated 6% of the dutch book market, but what does that really mean. While much smaller in market share, you might be lucky and find some sales traction. Amazons 20 ecommerce sales totaled more than those of the nine other largest u. When you selfpublish with ingramspark, you are plugged in to one of the publishing industrys largest global book distribution networks, including access to over 40,000 and other wellknown book retailers and wholesalers across north america. Walmart on wednesday unveiled ebooks and audiobook subscription. Dec 23, 2015 the ebook retail universe by david kudler on december 23, 2015 37 comments i realized after my last post looking at ebook conversion tools that in my excitement in finally getting to the nuts and bolts of ebook creation that id skipped over online conversion tools. Kobo, which also owns overdrive, a distributor specializing in libraries, has 26 million users and a library of 4. The most popular source of ebook market share data comes from author earnings report now known as bookstat.
Ebooks and other digital formats made up 18%, down from 23% in 2016 and a market high of 29% in 20. An ebook is the digital or electronic version of a book and can be read on various. Ala debuted an online petition at for members of the public to. Dec 19, 2019 running the numbers, amazon has about 35% of us ecommerce. Ebook sellers are the sales channels that bring your ebook to the reader. Amazon has 79% of ebook market in uk the bookseller.
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